On February 8 2022, the Winger Group will officially open its fifth Winger Subaru dealership on Harris Road in the Auckland suburb of East Tamaki.
It joins a growing number of new vehicle franchise dealerships which have opened recently in Auckland’s eastern suburbs of Pakuranga, East Tamaki and Botany.
After living and working in East Auckland for much of his career, Subaru of New Zealand’s managing director Wallis Dumper says it is gratifying to have a brand new local dealership to look after Subaru owners.
“Through Winger Motors East Auckland we look forward to better meeting the needs of our customers living out this way,” Dumper says.
“Whilst Winger Greenlane has serviced Auckland customers well, this new Authorised Subaru Centre helps mitigate the hassles of eastern corridor traffic. Subaru owners will no longer need to plan around the city traffic.”
“Given the external challenges of the past couple of years, and despite the headwinds Kiwis have faced, it’s refreshing that Winger Motors has been able to set up a completely new Subaru dealership in amongst lockdowns,” he says
Winger Motors started out in the Waikato region more than 90 years ago and opened its first Auckland Subaru dealership in 1999 at 444 Great South Road, Greenlane.
While the Winger Motors presence in Auckland has expanded to the North Shore and Pukekohe, owner Wayne Leach says he has had his eye out for a location that was more accessible for East Aucklanders.
“We wanted to have a substantial offering in the East Auckland market to elevate the Subaru experience for those living and working in the area and we are thrilled with how the new Harris Road dealership has panned out,” he says.
“Winger Motors East Auckland is one of the first Authorised Subaru Centres to reveal Subaru’s new generation look and feel. The existing building has been completely overhauled and we’ve installed an exciting, fresh interior fitout. It brings the essence of Subaru to life, by bringing the outdoors inside through the use of greenery and natural materials,” Leach says.
