Toyota New Zealand is launching a new public brand vision, ‘Let’s Go Places’ which it says anchors the company in line with its pathways of sustainability, mobility and community.
TNZ chief executive Neeraj Lala says the vision is about addressing where Toyota is heading as a company for the next decade. More than 64 Toyota Stores around New Zealand will benefit from refreshed branding and new marketing initiatives from today.
Lala says the change is fundamentally driven by TNZ’s desire to create further positive change within the country.
“Let’s Go Places is about how we’re changing as a country, and how Toyota is changing alongside that. We’re committed to becoming net zero carbon by 2050, we’re working to improve access and affordability of our vehicles for everyone, and to improve vehicle safety through technology,” Lala says.
“Mobility is about ensuring that no customer is left behind, and that mobility solutions are affordable, accessible, and safe for everyone.
“This could be a future where private car ownership is no longer the norm and where people instead rely on usage solutions such as mobility as a service, or personal micro mobility solutions such as the Toyota i-Road.
“Providing consumers greater flexibility while reducing inner city congestion and carbon emissions, extends to human mobility solutions, such as the C+walk, Toyota’s three-wheeled standing-type BEV,” he says.
Toyota’s commitment to be net zero carbon by 2050 is a core part of its sustainability goals but stretches further than just reducing emissions.
“Three core areas need to work in tandem here to achieve our net zero carbon objective: environmental, business, and economic sustainability,” Lala says.
“The pathway is about an equitable, inclusive transition to net zero carbon, utilising electrification technology, and a circular economy that considers the entire lifecycle of a vehicle. It is one that is focused on sharing, leasing, reusing, repairing, refurbishing, and recycling resources and products to extend their lifecycles and minimise waste,” he says.
Toyota’s support for the local communities it operates in, is a pathway that the company has been nurturing for decades.
“We have always had deep roots in our local communities,” Lala says. “This has come through our Store network, and through our larger partnerships, such as our support for Paralympics New Zealand.”
“Our local communities have supported us for decades, and we are focused on how we can make a positive social impact and give back to them,” he says.
