A concept model lineup showcasing Lexus’ next-generation battery electric vehicles (BEVs) will be at the Japan Mobility Show in Tokyo, open to the public October 28 to November 5.
“Pushing the Boundaries of the Electrified Experience” is the Lexus theme, its first next-generation BEV scheduled for global introduction in 2026 as the brand transitions to BEV-only by 2035.
The Lexus stand will also feature a virtual reality driving simulator, allowing customers to experience the advanced driving feel of next-generation BEVs.
Lexus chief branding officer Simon Humphries will lead the presentation of the concept model lineup on the first press day, Wednesday October 25.
Press days include October 26, part of special invitation days (October 26-27).
Toyota also has a booth at the show presenting the mobility society of tomorrow under the theme “Let’s Change the Future of Cars – Find Your Future”.
Other automotive brands such as BMW, Daihatsu, Honda, Mazda, Mercedes-Benz, Mitsubishi, Nissan, and Suzuki will be at the show too.
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