Jucy Rentals has whipped the covers off its latest branding overhaul, which includes changes to how the company’s vehicles look as well as how its website looks.
The move sees Jucy’s rental van fleet drop the purple two-tone look and thought bubble (with multiple popular sayings populating each bubble), in favour of a cleaner green look with one phrase on the side of each van; “Find your Happy”.
The branding update will also see changes made to Jucy branches around the country, and other online media issued by the brand.
“We’re building on what people already love and refreshing it for the future and where we’re heading. We’ve come a long way since 2001, and we recognise that our customers have since changed too,” says the firm.
“Although there have been revisions over the last 21 years, our mission and purpose remain the same: to give customers the green light to (re) discover happiness.
“Check out our refreshed brand on our website, online media, vehicles, branches and beyond. It’s out in the wild now, and we couldn’t be more thrilled for you to find your happy with us. But like all good things, they take time so watch this space as we keep rolling out our refreshed brand.”
The change comes weeks after Jucy Rentals’ merger with Apollo Tourism and Leisure and Tourism Holdings Limited was confirmed.
As previously reported, the merger will see the creation of new jobs and the acquisition of 1300 new rental vehicles for its collective Australian and New Zealand fleets, bringing its total fleet figure to 3000 vehicles.
